Invader Coffee, a veteran-owned premium coffee company based in Austin, Texas, has gained recognition for its distinctive air-roasted beans and commitment to quality. Founded by former marine Wes Whitlock, the company offers a range of specialty blends and unique features that set it apart in the competitive coffee market.
Product Offerings
The signature product, The Original Invader Coffee, features a blend of Central and South American organic coffee beans with notes of dark chocolate, cacao butter, oranges, and caramel. Beyond this flagship offering, the company has expanded its lineup to include several specialty blends:
- Authentic Mexican Chocolate Blend
- Whiskey Blend
- Black Heart Blend
- TMACS Organic Blend
- Cookie Crumble Blend (priced at $19.99)
- Jolly Java Blend (priced at $19.99)
These diverse options cater to various taste preferences, showcasing the company’s commitment to providing a range of flavors for coffee enthusiasts.
Air-Roasting Process
Utilizing an innovative air-roasting method, employed by only 1% of coffee producers worldwide, Invader Coffee sets itself apart in the industry. This unique process significantly reduces acidity, resulting in a smoother taste and rich, medium-bodied flavor profile. The technique enhances the natural characteristics of the beans, bringing out hints of dark chocolate, cacao butter, and oranges with a subtle caramel finish in their Original Blend. Air roasting not only improves flavor but also contributes to a low-acidity brew that’s gentler on the stomach, making it an appealing choice for coffee enthusiasts seeking a smoother drinking experience.
Pricing and Services
Individual coffee blends are priced at $17.99, with options for 12 oz bags, 5 lb bags, and K-Cup formats. Invader Coffee offers a subscription service with a 5% discount for customers who prefer regular deliveries. The company also provides free shipping on all orders over $100. In addition to coffee, they sell merchandise such as the Thrasher Pint Glass (10 oz) for $25.99, Viking Ship Stein (22 oz) for $29.99, and Red Invader Tumbler (20 oz) for $29.99. These pricing options and additional products allow customers to customize their coffee experience and show support for the veteran-owned business.
Company Background
Founded by Wes Whitlock, a former marine and philanthropist, this Austin-based company operates primarily as an e-commerce business with a unique physical location. The retail space features a distinctive old-school saloon-style exterior, attracting visitors with its rustic charm. While not functioning as a traditional café, the store offers coffee beans for home brewing, K-cup coffee for on-site purchase, and a variety of merchandise including t-shirts and coffee accessories.
The company has garnered recognition for its strong support of veterans, aligning with its founder’s military background. This commitment to service members extends beyond product offerings, as the business actively assists veterans seeking guidance after leaving the military. The combination of quality products, unique branding, and dedication to supporting the veteran community has helped establish Invader Coffee as a notable player in the specialty coffee market.